Music for Co-Living and Workspaces — Case Study

The Office Group

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The Backstory

The Office Group are a flexible workspace business located throughout London. Open Ear were tasked with introducing music to the Club Rooms and Member Spaces for the first time. We conducted an extensive survey of all members to discern the music needs and tastes of its clients.

What We Did

After analysing the survey results with the TOG marketing department, playlists were designed to compliment the working environment. We focused on the following KPIs:

  • Fairly high tempo music to create a pulse for each work space
  • Mask background noise
  • Give privacy to conversations
  • Mix recognisability and comfort with less distracting music better for working to
  • On-brand with the contemporary TOG brand

Once the playlists were created, we designed a schedule of music to create the optimum flow throughout the day. As most members work there five days per week, we update the music with at least 20% new songs every month so repetition is limited.

On-going engagement

In order to break up the week further, we added other playlists in throughout the week. Monday mornings are tranformed into 'Motown Mondays' and Friday afternoons are 'Weekend Warm Up'. Both playlists help trigger emotions on the listener, helping ease them into the working week or get geared up for the weekend.

Following the success of the playlists from a TOG members perspective, we then turned to the question of the staff. Keeping staff motivated is important and we introduced a 'Staff Takeover' slot during lunch times every day. Each TOG location were giving a playlist brief and tasked with making thier own playlists. The best were selected for lunch time playback, helping keep staff engaged but music still on point.

"Music has been a great addition to our office spaces. Members have found an improved working environment, with better privacy and increased concentration levels."

Olly OlsenJoint-Founder and CEO, TOG

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