Music for Retail — Case Study

Coal Drops Yard

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The Backstory

Set canal-side just a short walk from King's Cross station, the restored railway arches of Coal Drops Yard are home to an eclectic blend of over 50 stores; a mixture of individual, independent shops together with signature retail brands from home and abroad. With a focus on fashion, craft and culture, music plays a highly important role in creating the right ambience. Speakers can be found in and around the complex, covering the whole area.

What we did

With music playing through the day and night, we split the playlists into morning, afternoon and evening.

Our in-house curator and expert in ambient, binaural beats Stephen Gomberg was the perfect candidate for the morning playlists, which consisted mainly of relaxing, ambient electronic music.

With his feel-good taste and regular residencies around Europe at LGBTQ+ club nights, our curator Jonjo Jury was the ideal candidate curating upbeat afternoon playlists to keep shoppers and diners in a positive mood.

Customer Connect: Lego x Walala

In a unique collaboration with artist and designer Camile Walala, Lego built a lifesize ‘playhouse’ in the middle of Coal Drops Yard where anyone could come and play and build Lego sculptures.

lego house camile

The house had five different rooms to explore. Participants enter through a ‘disco' full of luminous lights, glow sticks and of course, party music! We worked with Camile and Lego to curate a dance-fuelled playlist that filled the room (and visitors) with positive energy as they came to the end of their experience.

"I think the music is great, it fits the time of day and perfectly matches our events and brand collaborations!"

David TodEvents & Enlivenment Manager, Coal Drops Yard

Coal Drops Yard curated by

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