Background

Buzzworks is one of the leading hospitality businesses in Scotland, with 13 sites that continue to set the standards across the industry.

What we did:

An interesting feature of the Buzzworks’ brand is that all of their sites have a distinctive feel to them. This meant that we had to develop a different sound for each venue while appealing to the brand's vast demographic. Managing director Kenny Blair knows that the power lies in the ‘buzz’ a venue creates and music plays a vital role in this.

Each site’s music has a classic and contemporary sound that suits the Buzzworks’ brand, while still accommodating their stylistic differences. At the forefront of the brief was creating a family friendly and local feeling atmosphere that enhances the relaxed dining experience:

• The 'House' locations are relaxed, all-day eating and drinking destinations based in local communities. Their sound mixes a sprinkle of the familiar and contemporary additions that give their music credibility with a modern-day feel.
• The ‘Lido’ sites have a casual atmosphere, with open-plan kitchens and continental design. The music reflects this more laid-back environment with a soundtrack that is accessible to the listener. At the forefront of the sound are recognizable tracks that create a smooth and easy listening experience.
• The ‘Scotts’ brand is based in seaside locations suited to maritime visitors, tourists and locals alike. The sound is infused with mid-tempo soul to keep the mood light and guests comfortable.
• There are also some standalone sites that are aimed at a younger demographic in the evenings. Music for these locations is scheduled to accommodate the varying target audience with classic indie hits keeping energy high as evenings roll in.