What We Did

Working in partnership with designers 442 Design and AV specialist KNEKTD, Open Ear designed a sound installation for the Arsenal Emirates store to coincide with the Adidas kit launch for the new season.

We incorporated motion sensors which triggered sounds of player boots walking and crowd noise of scoring a goal and chanting to play as one entered the store. Shoppers not only felt more connected with their team but also more likely to spend money on the new kit.

The Outcome

Shoppers not only felt more connected with their team but also more likely to spend money on the new kit.