While the band Goldfrapp bore her name, it was a collaborative effort alongside Will Gregory. ‘The Love Invention’ is then Alison Goldfrapp’s first solo release. Working with producers Richard X and James Greenwood, Alison Goldfrapp ditches the rockier, grittier edge to her previous works and goes all in on shining Electro and Disco Pop. The result is bright and beat-driven work aimed at the dancefloor, while Goldfrapp’s vocals appear layered and processed with a breathy emphasis on tracks like ‘Subterfuge’, a slowed down standout among higher energy cuts. ‘So Hard So Hot’ features a classic Goldfrapp vocal take coupled to a solid House beat, perfectly distilling the intent in the album into a track.