Music for Hotels — Case Study

Pikes Hotel

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The Backstory

The setting and rock ‘n’ roll ethos of Ibiza’s infamous Pikes hotel was enough to give it it’s fame. George Michael, Grace Jones, Boy George and Freddie Mercury all became regular guests here and the hotel has since become one of the top 100 in the world. pikes-hotel-

It was Wham!’s hit ‘Club Tropicana’ that gave it its feature of the hotel in full party-swing, Freddie Mercury who spent his birthday there with a fireworks display visible from Mallorca and DJ Harvey - their latest resident running Monday nights with his title ‘Mercury Rising’.

What we did

The ‘sound’ of Pikes is curated by resident DJ and all-round Balearic stalwart, Camilo Miranda, who is also the core of the programme curation for events and parties. Camilo pikes

Camilo supplied us with numerous playlists that reflected the 24-hour sound of Pikes, as well as the artists playing there. Using our tech, these were added to the Open Ear database, allowing Camilo access to update them as he chooses.

Playlist Curation

Pikes' playlists are divided into four to represent different times of the day. Camilo has split them into 'Morning', 'Afternoon', 'After Dark' and 'Sunset', running on a strict schedule to match the flow of the hotel, temperature and number of people in one place at that time. pikes-house-party

"It's a Balearic paradise."

Pikes customerVisited Pikes August 2019

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