Music for Gyms — Case Study

Frame Gyms

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The Backstory

Frame is a fast growing and disruptive gym brand with locations across London. They contacted Open Ear to ensure music was a consistent touch point in their communal areas and studios.

The Work

We worked alongside the founders to curate playlist that match the brand. We then worked alongside lead instructors to recommend the best mix of music for their workout classes. We export the playlists onto various Spotify channels so that Frame members are encouraged to work out at home.

The Outcome

Frame have benefited massively from having a consistent musical identity across each site - formerly at the mercy of the receptionist on duties taste.

“It's been a pleasure working with Open Ear this year, the music in the studios is SO GREAT at the moment. The playlists are epic!”

Pip BlackFounder, Frame

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