We curated a playlist for The One-Stop Beauty Shop by Browns Fashion
We've been curating music for Browns Fashion for over 5 years and we couldn't wait to work on their most recent One-Stop Beauty Shop.
Browns once again collaborated with Electric Gallery to transform the Immersive Room at the Mayfair flagship boutique into a candy-coloured world.
The One-Stop Beauty Shop idea was born to deliver a confectionery room that would showcase the very best Browns beauty curation; a pick ‘n’ mix of the boutiques' top beauty products, bestsellers and cult favourites from the worlds of skincare, fragrance, haircare, and makeup. These include brands such as Augustinus Bader, FaceGym, Sunday Riley, ISAMAYA, and Shoreditch Nails.
Now spectacularly colourful, the Immersive Room has turned into a pink neon dream thanks to the work of neon artist Andy Cook which, through neons bouncing off the walls and ceiling at extreme angles, gives the illusion of an infinite space filled with similarly limitless options. Elsewehere, multi-disciplinary artist Sian Bristow added some playful balloons that make up extra-size gummy bears.
The Music Brief
The neon dreamland sweet shop installation needed a soundtrack that could make the customer experience one to remember.
Our Music team were given a brief that included some notes on the look, feel and the scent of the space.
The colourful candy props around the room create a playful, fun visual identity, while the sweet scent of cotton candy, tangy fruits, sugared berries, and sweet musks transport visitors to their childhood, a time when everything felt possible.
Talking about music, the idea was 'a house-inspired tongue-in-cheek take on an ode to all things sickly sweet', a selection of remixes of candy-inspired classics interspersed amongst a looped house-led ambient soundtrack reflective of the infinite mirrors and pink neon glowing lights.
Our Music Lead Stephen Gomberg got on the case and delivered a 6-hour looped playlist which wondrously complements the consumer experience of Browns' One-Stop Beauty Shop.
Vikki Webb, Senior Visual Experience Manager, commented:
This time, we were very specific about wanting house-inspired remixes of songs mentioning sweets and sugar, and, although we were expecting a 6-hour repeat of 50 Cent’s Candyshop, Stephen nailed the brief by creating the playlist using 50% songs about sweets from a range of genres, and 50% house tracks.
"This was probably one of the more niche playlists we have tasked Open Ear with creating as often we give an overall vibe or feeling for an event or space".
Get down to The One-Stop Beauty Shop at Browns and get immersed in this neon candy universe before the end of May.
Photography by Ben Sage