Interview

Korean Dinner Party: Interview with Alex Glynn

We're proud to be working with Korean Dinner Party since their opening in Kingly Court, Soho, in the summer of 2021.

The team behind Señor Ceviche opened the doors to their sister restaurant KDP, one floor above in Kingly Court, Soho.

As a result of a collaboration with Ana Gonçalves and Zijun Meng, the duo behind MR JI and TATA Eatery, a menu of East-meets-West fusion dishes came to life, inspired by LA’s Koreatown.

We chatted with Alex Glynn, Head of Marketing at Korean Dinner Party and sister restaurant Señor Ceviche...

How did you come up with the concept for KDP?

We were inspired by LA’s Koreatown and wanted to pay homage to metropolitan Korean restaurants found in the heart of Seoul in Korea and LA‘s Koreatown. KDP fuses the best of both worlds with East-meets-West dishes, kitsch cocktails, craft sake and Korean hip-hop playing into the night. It’s a new Soho spot bringing a taste of LA‘s buzzy Koreatown to the top floor of Kingly court.

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Why and how is music a key part of the KDP dining experience?

The music elevates our customers' experience and we wanted to bring something new, different, and fun to Soho. Just like our fusion dishes, Korean hip-hop draws influence from a fusion of genres like pop, hip-hop, R&B, electronic, and dance. It’s the perfect playlist for our weekend bottomless brunch with unlimited prosecco and a top-up of Soju or a fun night out with friends during the week.

Music & food. How do they complement each other?

They’re the sensory elements that bring our brand to life and what sets the vibe and atmosphere of any restaurant. Every touchpoint your customer experiences once they step through your door, needs to tie to your brand messaging, who you are and how it makes them feel holistically. We always want an electric, fun atmosphere with tasty food, drinks and great service.

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What was the music brief you gave to Open Ear?

Our brief to Open Ear was simple; to try and capture the sound of LA’s Koreatown in an authentic and fun way. The first iteration was more eclectic, including more electronic sounds alongside soul, funk and disco, but what we really loved was the combination of the US and Korean hip hop. It captured the essence of the brand perfectly and created the right vibe for the restaurant so we doubled down on that.

What’s the customer feedback on the music when visiting your restaurant?

Really positive, we play a fusion of Korean hip-hop and old-school classics – which is the best of both worlds and allows customers to hear something new and different.

It’s been great working with Open Ear who understands that music is an essential story-telling element for our brand and matched our brief perfectly.

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What have you got coming up in the next months?

We just launched our new Christmas menu, our famous tasting menu and we have some exciting collaborations in the works!

FIND OUT MORE ABOUT OUR MUSIC CURATION WORK FOR RESTAURANTS.

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