Open Ear MD Brian d'Souza has been featured on BBC CEO Secrets discussing the work Open Ear is doing for brands and venues in changing the thinking towards 'background music'.
Are you driven crazy by the same old music being pumped out in shops, hotels and bars? One company, called Open Ear, says it has the solution.
It offers to replace the handful of CDs that most businesses play with music playlists designed to suit their image and ambience. Open Ear's chief executive Brian D'Souza - who also works as a DJ - says he is on a mission to "banish bad muzak".
Video journalist: Jeremy Howell