So you can’t get an SL-1210 anymore, but Technics are keeping with the times and launching a new high-quality music download service offering 24-bit FLACs with 192kHz sampling rates. That’s an offer that puts it in direct competition with the Neil Young sponsored Pono service. Unlike the Pono, there will be no proprietary hardware, and all purchased tracks will be held in cloud storage so they can be downloaded to multiple devices including Apple, PC, and Android devices.
That ticks a lot of boxes, particularly in terms of usability. Whether the Technics name still has the cachet of days gone by is hard to tell, but this could just be the step needed to revitalise the brand for a new generation. It’s also an interesting step for a hardware firm – one to keep an eye on.