Glasgow Techno and House label Soma have just announced a new venture, Soma TV. Starting on Friday they will be offering live streamed DJ sets from the label's roster. It all kicks off with CLOUDS from 9-11pm, before they take to the Arches for the opening of PRESSURE.
It’s great to see labels embracing streaming platforms and reaching out to audiences, something we've been doing in our own way for some time. We like to see this as a sign that the promotional aspects of streaming are finally chiming with more great labels, which can only be a good thing.