A study carried out by Montreal Neurological Institute at McGill University suggests that listening to new music is rewarding for the brain. Using MRI scans, the researchers were able to show that participants displayed excitement in the area of the brain known as the nucleus accumbens. The study was able to predict whether participants were likely to buy music whilst they listened to it, just by monitoring their brain waves. We’d suggest the new owners of HMV should be looking at this study very closely!
As a little reward for your brain, here’s our favourite track from the last week.