We’ve just spotted an interesting new music service called Focus@Will.
Focus@Will is a music system designed to encourage concentration. Many of us listen to music while working, but our attention span often only lasts 20-30 minutes. Focus@Will uses “scientifically and artistically curated” music playlists to help get you in ‘the zone’ and keep you there. It is claimed that the instrumental tracks provided can engage the limbic system, the part of the brain that deals with survival, and distract it from seeking out “danger, food, sex or shiny things” for up to 100 minutes.
We’re intrigued, yet sceptical. At least one person in the office claims that their limbic system has been seeking out round black vinyl objects for so long their attention span is limited to around 25 minutes – the length of one side of an LP. Unfortunately, the system is only available in the US at the moment, so we can’t run any office experiments.