Beyond Playlisting: Apps, Sound Design & Programming through Open Ear
Open Ear have had an exceptionally busy 2019 so far. As playlist curators, we've been working with a range of clients across retail, hospitality and events industries who (rightly so) consider music to be a core part of their strategy.
In some cases, this means more than playlisting. From sound design to apps, here's just a few examples of how we've worked with clients to create the perfect sound experience:
Dr Martens
Customer Connect
We've been working with Dr Martens to create their daily in-store sound. In June we introduced our unique service 'Customer Connect' to coincide with their collaboration with The Who during the anniversary of their album 'Quadrophenia'.
We curated a specific playlist comprising of essential The Who tracks that could be instantly scanned and added to your device. To find out more about adding the 'Customer Connect' service to your venue, pop us a message.
Listen to The Who's playlist here
Hotpod Yoga at Wilderness
Bespoke App
Hotpod Yoga provide hot yoga classes in their unique inflatable 'pods' around the world. Open Ear are developing the new Hotpod Sounds app, a custom built music app for yoga. Hotpod Sounds helps yoga instructors play music with the right flow throughout the 45-60min classes.
As well as being used in their 50+ locations around the globe, Open Ear also helped Hotpod curate the line up of DJs for their stage at Wilderness festival.
Featuring a mix of Hotpod acts, DJs at the festival and others from our curator community and team.
Captain Morgan x Lost Lagoon
Immersive sound experience
Open Ear worked closely with respected experiential designers Bompass & Parr to design the playlists for the ‘Lost Lagoon’ - an immersive experience sponsored by rum brand Captain Morgan and situated beneath the Westfield in West London.
The playlists were curated very specifically to fit the ‘neon tiki’ brief, creating a fun and unique evening out.
Arsenal Emirates x Adidas
Sound Installation
Working in partnership with designers 442 Design and AV specialist KNEKTD, Open Ear designed a sound installation for the Arsenal Emirates store to coincide with the Adidas kit launch for the new season.
We incorporated motion sensors which triggered sounds of player boots walking and crowd noise of scoring a goal and chanting to play as one entered the store. Shoppers not only felt more connected with their team but also more likely to spend money on the new kit.